Data type · 17% of apps

Apps that collect Purchases

What you have bought or tend to buy. Purchase records are valuable for advertising profiles and can reveal habits.

Includes

Purchase history

Where to limit it on iPhone

Review in-app marketing settings; subscriptions are listed in Settings › [your name] › Subscriptions.

Used to track you: 136
Linked to you: 430
Not linked to you: 294

By category

Purchases — used to track you (136)

Apple defines tracking as linking data from this app with data from other companies' apps, websites or offline sources for targeted advertising or ad measurement, or sharing it with a data broker. Showing the first 90; browse a category for the rest.

Purchases — linked to you (430)

Collected and tied to your identity, for example through your account, your device or other details that identify you. Showing the first 90; browse a category for the rest.

Purchases — not linked to you (294)

Collected, but the developer says it is de-identified or anonymised and not tied back to you. Showing the first 90; browse a category for the rest.

FAQ

What counts as Purchases on a privacy label?

What you have bought or tend to buy. Apple's sub-types are: Purchase history.

How many iPhone apps collect Purchases?

720 of the 4,289 apps with a label in our snapshot (17%). 136 of them use it to track you.

How do I limit Purchases on iPhone?

Review in-app marketing settings; subscriptions are listed in Settings › [your name] › Subscriptions.

Why does Purchases matter?

Purchase records are valuable for advertising profiles and can reveal habits.

Other data types: Identifiers · Usage Data · Diagnostics · Contact Info · User Content · Location · Financial Info · Contacts · Other Data · Health & Fitness · Search History · Sensitive Info · Browsing History · Surroundings · Body

Facts on this page come from Apple App Store privacy labels, as reported by the developer. Checked November 2026. How we collect data · Report a correction