It depends on how you feel about tracking: Baby declares data used to track you. The sensitive items are sensitive info and location. In total the label lists 6 data types; 59% of health trackers we checked declare tracking.
Baby privacy in one look
- 1Collects nothing
- 2Not linked
- 3Linked
- 4Tracks you
Built only from the developer's App Store label. It describes disclosure, not tested behaviour.
Baby's developer reports using identifiers to track you across other companies' apps and websites.
Did Baby ask for something?
Pick the permission prompt you saw. We compare it with what Baby's developer declared.
Baby lists Location on its label, linked to you. Choose While Using and turn off Precise Location if the feature works without it.
User Content is not on Baby's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
Contacts is not on Baby's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
Baby declares data used to track you, so expect the “Allow to track?” prompt. Tap Ask App Not to Track; the app must keep working without it.
Health & Fitness is not on Baby's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
A permission is what the app can reach on your iPhone; the label is what the developer says leaves it. They answer different questions.
What Baby collects, explained
| Data type | What it covers | Where to limit it |
|---|---|---|
| Sensitive InfoSensitiveLinked to you | Racial or ethnic data, sexual orientation, pregnancy, disability, beliefs, union membership, genetic or biometric data. | Share only what the app needs and check whether the label lists this data as linked to you. |
| LocationSensitiveLinked to you | Where your phone is, either precisely (street level) or approximately (city or area). | Settings › Privacy & Security › Location Services: choose Never or While Using, and turn off Precise Location if the app does not need it. |
| Contact InfoLinked to you | Your name, email address, phone number or postal address. | Use Sign in with Apple with Hide My Email where offered, and check the app's account and marketing preferences. |
| IdentifiersUsed to track youLinked to youNot linked to you | An account ID, screen name, customer number or a device-level ID such as the advertising identifier. | Settings › Privacy & Security › Tracking: turn off Allow Apps to Request to Track, or tap Ask App Not to Track when prompted. |
| Usage DataLinked to you | What you tap, open and view inside the app, plus which ads you have seen. | There is no single iOS switch. Look for an analytics or personalised-ads toggle in the app's own settings. |
| DiagnosticsLinked to youNot linked to you | Crash logs, launch times, hang rates and energy use. | Settings › Privacy & Security › Analytics & Improvements › Share With App Developers controls what Apple passes on; the app's own crash reporting is separate. |
What Baby's label means for you
Baby's label has 1 type under “Data Used to Track You”, 6 types under “Data Linked to You”, 2 types under “Data Not Linked to You”. A data type can appear in more than one section when it is used for different purposes — for example, identifiers used for both analytics and advertising.
Tracking is the declaration that most separates apps. It means identifiers from Baby can be combined with data from other companies to target or measure ads, or shared with data brokers. On iOS 14.5 and later, the app must ask your permission before tracking you through the advertising identifier; answering “Ask App Not to Track” blocks that identifier and tells the developer you have declined.
The items that deserve the most attention are sensitive info and location. These are the categories data-protection laws treat as special. Few apps need them.
Health trackers collect symptoms, vitals and habits. In the US, most consumer health apps are not covered by HIPAA, so the privacy policy is your main protection. Grant HealthKit categories one by one in the Health app, and avoid connecting categories the app does not need.
Among the 180 health trackers in our snapshot with a label, 59% declare tracking, 84% collect data linked to you and 3% say they collect nothing. Baby lists 6 data types, about the same as the average of 5.1 for this group.
Medical apps may hold the most sensitive data on your phone. Whether US health-privacy law applies depends on who runs the app, not on the App Store category.
Settings to check for Baby
- 1
Tracking
Settings › Privacy & Security › Tracking. If “Allow Apps to Request to Track” is off, apps cannot ask, and they are told to treat you as having declined. You can also turn it off for this app alone.
- 2
Location
Settings › Privacy & Security › Location Services › Baby. Choose While Using or Never, and switch off Precise Location if a city-level answer is enough.
- 3
Health
Health app › your profile picture › Apps › Baby. Turn categories on one at a time; the app cannot tell which ones you declined.
- 4
Sign-in
When creating an account, Sign in with Apple can give the app a relay address from Hide My Email instead of your real one.
- 5
Lock the app
On iOS 18 and later, touch and hold the icon and choose Require Face ID. Anyone who picks up your unlocked phone then needs your face, fingerprint or passcode to open it.
- 6
Notifications
Settings › Notifications › Baby › Show Previews: When Unlocked keeps message and account details off the Lock Screen.
Does Baby track you?
Identifiers. Apple defines tracking as linking data from this app with data from other companies' apps, websites or offline sources for targeted advertising or ad measurement, or sharing it with a data broker.
Lock Baby behind Face ID
- Find Baby on your Home Screen or in App Library.
- Touch and hold the icon until the quick-actions menu opens.
- Tap Require Face ID (or Require Touch ID / Require Passcode, depending on your iPhone).
- Tap Require Face ID again to confirm. Baby now asks for authentication every time it opens.
The lock is an iPhone feature, so it works whether or not Baby has a passcode of its own. It does not change what the app sends to its developer.
About Baby
| Developer | Philips Digital UK Limited |
| App Store category | Medical (also Health & Fitness) |
| Latest version | 3.1, released November 2025 |
| First released | May 2016 |
| Requires | iOS 14.0 or later |
| Size | 202 MB |
| Age rating | 12+ |
| Languages | 19 (CS, DA, NL, EN, FI, FR, DE, ID…) |
| Bundle ID | com.hp.babylite |
The current version shipped in November 2025. That is recent enough that the label should reflect current practices, but check the App Store page again before relying on it.
What the label cannot tell you
- A label is self-reported. Apple publishes the developer's answers and can reject apps that misrepresent them, but it does not independently verify what Baby sends.
- It does not say where data is stored, how long it is kept, whether it is encrypted, or which companies receive it. The privacy policy covers those points.
- Optional data counts: if a feature lets you add something (a profile photo, a phone number), the type is listed even if you never use the feature.
- Data handled only on your iPhone is not 'collected', so a no-collection label is compatible with an app that reads your files locally.
- Third-party sign-in, payment processors and SDKs are supposed to be included, but a label can lag behind a new version.
The question to ask Baby's developer: Is my health data shared with partners or used for ads?
Baby vs similar health trackers
- Baby (this app)
- Fitbod
- Lark Health
- Nara Baby & Pregnancy Tracker
- My Health Tracker App
- TadaPal
- Health Tracker AI
- Gym WP
Fewer types is not automatically safer: a cloud backup app has to collect your files to work. Compare like with like.
Look up any of our apps in seconds, or put two labels side by side.
Apps similar to Baby
All health trackers → Who tracks you? A–Z → Apps that collect sensitive info → Privacy label decoder →
Your Baby privacy checklist
Done. You have applied every control the label points to.
True or false?
- Right.Not quite.
True: it lists identifiers under Data Used to Track You.
- Right.Not quite.
Labels are self-reported by developers. Apple can reject or remove apps that misrepresent practices, but it does not audit each label.
- Right.Not quite.
True: Sensitive Info appears on its label.
- Right.Not quite.
It is collected and sent; the developer says it is de-identified rather than tied to your account or device.
- Right.Not quite.
Apple's rules require apps to work the same whether or not you allow tracking.