It depends on how you feel about tracking: News Plume declares data used to track you. None of it falls in Apple's most sensitive categories (health, financial, location, contacts or your own content). In total the label lists 3 data types; 14% of secure messengers we checked declare tracking.
News Plume privacy in one look
- 1Collects nothing
- 2Not linked
- 3Linked
- 4Tracks you
Built only from the developer's App Store label. It describes disclosure, not tested behaviour.
News Plume's developer reports using identifiers, usage data, diagnostics to track you across other companies' apps and websites.
Did News Plume ask for something?
Pick the permission prompt you saw. We compare it with what News Plume's developer declared.
Location is not on News Plume's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
User Content is not on News Plume's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
Contacts is not on News Plume's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
News Plume declares data used to track you, so expect the “Allow to track?” prompt. Tap Ask App Not to Track; the app must keep working without it.
Health & Fitness is not on News Plume's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
A permission is what the app can reach on your iPhone; the label is what the developer says leaves it. They answer different questions.
What News Plume collects, explained
| Data type | What it covers | Where to limit it |
|---|---|---|
| IdentifiersUsed to track youLinked to youNot linked to you | An account ID, screen name, customer number or a device-level ID such as the advertising identifier. | Settings › Privacy & Security › Tracking: turn off Allow Apps to Request to Track, or tap Ask App Not to Track when prompted. |
| Usage DataUsed to track youLinked to you | What you tap, open and view inside the app, plus which ads you have seen. | There is no single iOS switch. Look for an analytics or personalised-ads toggle in the app's own settings. |
| DiagnosticsUsed to track youLinked to you | Crash logs, launch times, hang rates and energy use. | Settings › Privacy & Security › Analytics & Improvements › Share With App Developers controls what Apple passes on; the app's own crash reporting is separate. |
What News Plume's label means for you
News Plume's label has 3 types under “Data Used to Track You”, 3 types under “Data Linked to You”, 1 type under “Data Not Linked to You”. A data type can appear in more than one section when it is used for different purposes — for example, identifiers used for both analytics and advertising.
Tracking is the declaration that most separates apps. It means identifiers, usage data, diagnostics from News Plume can be combined with data from other companies to target or measure ads, or shared with data brokers. On iOS 14.5 and later, the app must ask your permission before tracking you through the advertising identifier; answering “Ask App Not to Track” blocks that identifier and tells the developer you have declined.
None of the data types fall into the categories most people consider sensitive: health, financial information, precise location, contacts, browsing history or the content you create.
Messengers see who you talk to as well as what you say. Even with end-to-end encrypted content, contact lists and metadata can be collected and linked to you. Check whether contact upload is optional, whether backups are encrypted too, and whether disappearing messages exist.
Among the 172 secure messengers in our snapshot with a label, 14% declare tracking, 54% collect data linked to you and 29% say they collect nothing. News Plume lists 3 data types, about the same as the average of 2.8 for this group.
Social apps are built around identity and contacts, so data linked to you is nearly universal. Tracking and contact upload are the settings worth checking.
Settings to check for News Plume
- 1
Tracking
Settings › Privacy & Security › Tracking. If “Allow Apps to Request to Track” is off, apps cannot ask, and they are told to treat you as having declined. You can also turn it off for this app alone.
- 2
Contacts
Settings › Privacy & Security › Contacts. Limited Access shares only the people you select instead of your whole address book.
- 3
Microphone & camera
Settings › Privacy & Security › Microphone and Camera. The orange and green dots in the status bar show when either is in use.
- 4
Lock the app
On iOS 18 and later, touch and hold the icon and choose Require Face ID. Anyone who picks up your unlocked phone then needs your face, fingerprint or passcode to open it.
- 5
Notifications
Settings › Notifications › News Plume › Show Previews: When Unlocked keeps message and account details off the Lock Screen.
Does News Plume track you?
Identifiers, usage data and diagnostics. Apple defines tracking as linking data from this app with data from other companies' apps, websites or offline sources for targeted advertising or ad measurement, or sharing it with a data broker.
Lock News Plume behind Face ID
- Find News Plume on your Home Screen or in App Library.
- Touch and hold the icon until the quick-actions menu opens.
- Tap Require Face ID (or Require Touch ID / Require Passcode, depending on your iPhone).
- Tap Require Face ID again to confirm. News Plume now asks for authentication every time it opens.
The lock is an iPhone feature, so it works whether or not News Plume has a passcode of its own. It does not change what the app sends to its developer.
About News Plume
| Developer | Axel Dee |
| App Store category | Social Networking |
| Latest version | 3.9, released August 2026 |
| First released | July 2024 |
| Requires | iOS 15.6 or later |
| Size | 136 MB |
| Age rating | 17+ |
| Languages | 1 (EN) |
| Bundle ID | com.newsplume |
The current version shipped in August 2026. That is recent enough that the label should reflect current practices, but check the App Store page again before relying on it.
What the label cannot tell you
- A label is self-reported. Apple publishes the developer's answers and can reject apps that misrepresent them, but it does not independently verify what News Plume sends.
- It does not say where data is stored, how long it is kept, whether it is encrypted, or which companies receive it. The privacy policy covers those points.
- Optional data counts: if a feature lets you add something (a profile photo, a phone number), the type is listed even if you never use the feature.
- Data handled only on your iPhone is not 'collected', so a no-collection label is compatible with an app that reads your files locally.
- Third-party sign-in, payment processors and SDKs are supposed to be included, but a label can lag behind a new version.
The question to ask News Plume's developer: Is the message content end-to-end encrypted by default, including backups?
News Plume vs similar secure messengers
- MailGram
- AnyTalk Messenger
- Email Edison Mail
- TrueConf
- News Plume (this app)
- Slyd.in
- TrustCentral Secure Messenger
- Silent Phone
Fewer types is not automatically safer: a cloud backup app has to collect your files to work. Compare like with like.
Look up any of our apps in seconds, or put two labels side by side.
Apps similar to News Plume
All secure messengers → Who tracks you? A–Z → Apps that collect identifiers → Privacy label decoder →
Your News Plume privacy checklist
Done. You have applied every control the label points to.
True or false?
- Right.Not quite.
True: it lists identifiers, usage data and diagnostics under Data Used to Track You.
- Right.Not quite.
Labels are self-reported by developers. Apple can reject or remove apps that misrepresent practices, but it does not audit each label.
- Right.Not quite.
True: Identifiers appears on its label.
- Right.Not quite.
It is collected and sent; the developer says it is de-identified rather than tied to your account or device.
- Right.Not quite.
Apple's rules require apps to work the same whether or not you allow tracking.