None declared
Mostly a question of trust: Oura collects data linked to you but declares no tracking. The sensitive items are health and fitness and location. In total the label lists 6 data types; 59% of health trackers we checked declare tracking.
Oura privacy in one look
- 1Collects nothing
- 2Not linked
- 3Linked
- 4Tracks you
Built only from the developer's App Store label. It describes disclosure, not tested behaviour.
Oura collects 5 data types tied to your identity but declares no tracking.
Did Oura ask for something?
Pick the permission prompt you saw. We compare it with what Oura's developer declared.
Oura lists Location on its label, linked to you. Choose While Using and turn off Precise Location if the feature works without it.
User Content is not on Oura's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
Contacts is not on Oura's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
Oura declares no tracking, so a tracking prompt would contradict its label. Decline it, and consider reporting the mismatch to Apple.
Oura lists Health & Fitness on its label, linked to you. Approve Health categories one at a time in the Health app.
A permission is what the app can reach on your iPhone; the label is what the developer says leaves it. They answer different questions.
What Oura collects, explained
| Data type | What it covers | Where to limit it |
|---|---|---|
| Health & FitnessSensitiveLinked to you | Health and medical records, HealthKit data, and fitness or exercise data. | Health app › your profile › Apps: switch off each category the app should not read or write; check Settings › Privacy & Security › Motion & Fitness. |
| LocationSensitiveLinked to you | Where your phone is, either precisely (street level) or approximately (city or area). | Settings › Privacy & Security › Location Services: choose Never or While Using, and turn off Precise Location if the app does not need it. |
| Contact InfoLinked to you | Your name, email address, phone number or postal address. | Use Sign in with Apple with Hide My Email where offered, and check the app's account and marketing preferences. |
| IdentifiersLinked to you | An account ID, screen name, customer number or a device-level ID such as the advertising identifier. | Settings › Privacy & Security › Tracking: turn off Allow Apps to Request to Track, or tap Ask App Not to Track when prompted. |
| Usage DataNot linked to you | What you tap, open and view inside the app, plus which ads you have seen. | There is no single iOS switch. Look for an analytics or personalised-ads toggle in the app's own settings. |
| DiagnosticsLinked to you | Crash logs, launch times, hang rates and energy use. | Settings › Privacy & Security › Analytics & Improvements › Share With App Developers controls what Apple passes on; the app's own crash reporting is separate. |
What Oura's label means for you
Oura's label has 5 types under “Data Linked to You”, 1 type under “Data Not Linked to You”. A data type can appear in more than one section when it is used for different purposes — for example, identifiers used for both analytics and advertising.
Oura declares no tracking, which means the developer says it does not combine your data with other companies' data for advertising or sell it to data brokers. The data linked to you — health and fitness, location, contact info, identifiers and diagnostics — is still tied to your identity, typically through an account, and is covered by the developer's privacy policy and retention rules.
The items that deserve the most attention are health and fitness and location. Health data is among the most sensitive data an app can hold, and US health-privacy law (HIPAA) does not cover most consumer apps.
Health trackers collect symptoms, vitals and habits. In the US, most consumer health apps are not covered by HIPAA, so the privacy policy is your main protection. Grant HealthKit categories one by one in the Health app, and avoid connecting categories the app does not need.
Among the 180 health trackers in our snapshot with a label, 59% declare tracking, 84% collect data linked to you and 3% say they collect nothing. Oura lists 6 data types, about the same as the average of 5.1 for this group.
Health and fitness apps can read Apple Health data only for categories you approve, one by one. What they collect themselves is shown on the label.
Settings to check for Oura
- 1
Tracking
Settings › Privacy & Security › Tracking. If “Allow Apps to Request to Track” is off, apps cannot ask, and they are told to treat you as having declined. You can also turn it off for this app alone.
- 2
Location
Settings › Privacy & Security › Location Services › Oura. Choose While Using or Never, and switch off Precise Location if a city-level answer is enough.
- 3
Health
Health app › your profile picture › Apps › Oura. Turn categories on one at a time; the app cannot tell which ones you declined.
- 4
Sign-in
When creating an account, Sign in with Apple can give the app a relay address from Hide My Email instead of your real one.
- 5
Lock the app
On iOS 18 and later, touch and hold the icon and choose Require Face ID. Anyone who picks up your unlocked phone then needs your face, fingerprint or passcode to open it.
- 6
Notifications
Settings › Notifications › Oura › Show Previews: When Unlocked keeps message and account details off the Lock Screen.
Does Oura track you?
There is no “Data Used to Track You” section on Oura's label.
Lock Oura behind Face ID
- Find Oura on your Home Screen or in App Library.
- Touch and hold the icon until the quick-actions menu opens.
- Tap Require Face ID (or Require Touch ID / Require Passcode, depending on your iPhone).
- Tap Require Face ID again to confirm. Oura now asks for authentication every time it opens.
The lock is an iPhone feature, so it works whether or not Oura has a passcode of its own. It does not change what the app sends to its developer.
About Oura
| Developer | Oura Health Oy |
| App Store category | Health & Fitness (also Lifestyle) |
| Latest version | 7.29.1, released October 2026 |
| First released | January 2016 |
| Requires | iOS 16.0 or later |
| Size | 484 MB |
| Age rating | 4+ |
| Languages | 22 (AR, CS, DA, NL, EN, FI, FR, DE…) |
| Bundle ID | com.ouraring.oura |
The current version shipped in October 2026, so the app is actively maintained and its label is likely current. Labels are updated by developers when practices change.
What the label cannot tell you
- A label is self-reported. Apple publishes the developer's answers and can reject apps that misrepresent them, but it does not independently verify what Oura sends.
- It does not say where data is stored, how long it is kept, whether it is encrypted, or which companies receive it. The privacy policy covers those points.
- Optional data counts: if a feature lets you add something (a profile photo, a phone number), the type is listed even if you never use the feature.
- Data handled only on your iPhone is not 'collected', so a no-collection label is compatible with an app that reads your files locally.
- Third-party sign-in, payment processors and SDKs are supposed to be included, but a label can lag behind a new version.
The question to ask Oura's developer: Is my health data shared with partners or used for ads?
Oura vs similar health trackers
- Withings
- Cronometer
- Lose It!
- Oura (this app)
- Finch
- Hume Health
- Death Clock
- Daily Health Tracker
Fewer types is not automatically safer: a cloud backup app has to collect your files to work. Compare like with like.
Look up any of our apps in seconds, or put two labels side by side.
Apps similar to Oura
All health trackers → Who tracks you? A–Z → Apps that collect health & fitness → Privacy label decoder →
Your Oura privacy checklist
Done. You have applied every control the label points to.
True or false?
- Right.Not quite.
False: there is no Data Used to Track You section on Oura's label.
- Right.Not quite.
Labels are self-reported by developers. Apple can reject or remove apps that misrepresent practices, but it does not audit each label.
- Right.Not quite.
True: Health & Fitness appears on its label.
- Right.Not quite.
It is collected and sent; the developer says it is de-identified rather than tied to your account or device.
- Right.Not quite.
Apple's rules require apps to work the same whether or not you allow tracking.