The developer states that no data is collected from this app.
On the label, yes. Photo Keep or Delete's developer reports that it collects no data, which puts it among the 52% of photo backup apps we checked with a "Data Not Collected" label. That is a self-declared statement, not an audit, and it does not cover data processed only on your device.
Photo Keep or Delete privacy in one look
- 1Collects nothing
- 2Not linked
- 3Linked
- 4Tracks you
Built only from the developer's App Store label. It describes disclosure, not tested behaviour.
Photo Keep or Delete's developer states that the app does not collect any data from this app.
Did Photo Keep or Delete ask for something?
Pick the permission prompt you saw. We compare it with what Photo Keep or Delete's developer declared.
Location is not on Photo Keep or Delete's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
User Content is not on Photo Keep or Delete's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
Contacts is not on Photo Keep or Delete's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
Photo Keep or Delete declares no tracking, so a tracking prompt would contradict its label. Decline it, and consider reporting the mismatch to Apple.
Health & Fitness is not on Photo Keep or Delete's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
A permission is what the app can reach on your iPhone; the label is what the developer says leaves it. They answer different questions.
What Photo Keep or Delete's label means for you
“Data Not Collected” is the cleanest result a label can show. It means the developer states that no data leaves your iPhone in a way the developer or its partners can access for longer than needed to handle a request. Data processed only on your device does not count as collected, so Photo Keep or Delete can still read files or photos you open in it.
The statement is the developer's own. Apple reviews apps but does not audit every label, and analytics or crash-reporting libraries added later can make a label out of date. If Photo Keep or Delete asks you to create an account, upload files or allow tracking, that would not match a no-collection label — and is worth noticing.
Photo backup apps upload your library by design, including location metadata embedded in each picture. Check whether backups keep original location data and whether shared albums are public links.
Among the 93 photo backup apps in our snapshot with a label, 20% declare tracking, 29% collect data linked to you and 52% say they collect nothing. Photo Keep or Delete lists 0 data types, fewer than the average of 1.5 for this group.
Utilities range from calculators to VPNs, so their labels vary more than any other category. A simple tool that collects identifiers and usage data for tracking is a sign of advertising SDKs.
Settings to check for Photo Keep or Delete
- 1
Photos
Settings › Privacy & Security › Photos. Limited Access lets you pick exactly which pictures the app can see; Add Photos Only lets it save without reading your library.
- 2
Lock the app
On iOS 18 and later, touch and hold the icon and choose Require Face ID. Anyone who picks up your unlocked phone then needs your face, fingerprint or passcode to open it.
- 3
Notifications
Settings › Notifications › Photo Keep or Delete › Show Previews: When Unlocked keeps message and account details off the Lock Screen.
Does Photo Keep or Delete track you?
There is no “Data Used to Track You” section on Photo Keep or Delete's label.
Does Photo Keep or Delete track you? Full answer and how to stop it →
Lock Photo Keep or Delete behind Face ID
- Find Photo Keep or Delete on your Home Screen or in App Library.
- Touch and hold the icon until the quick-actions menu opens.
- Tap Require Face ID (or Require Touch ID / Require Passcode, depending on your iPhone).
- Tap Require Face ID again to confirm. Photo Keep or Delete now asks for authentication every time it opens.
The lock is an iPhone feature, so it works whether or not Photo Keep or Delete has a passcode of its own. It does not change what the app sends to its developer.
About Photo Keep or Delete
| Developer | Web Wise Media Ltd |
| App Store category | Utilities (also Photo & Video) |
| Latest version | 1.0, released June 2026 |
| First released | June 2026 |
| Requires | iOS 15.1 or later |
| Size | 45 MB |
| Age rating | 4+ |
| Languages | 1 (EN) |
| Bundle ID | com.webwisemedia.photokeepordelete |
The current version shipped in June 2026. That is recent enough that the label should reflect current practices, but check the App Store page again before relying on it.
What the label cannot tell you
- A label is self-reported. Apple publishes the developer's answers and can reject apps that misrepresent them, but it does not independently verify what Photo Keep or Delete sends.
- It does not say where data is stored, how long it is kept, whether it is encrypted, or which companies receive it. The privacy policy covers those points.
- Optional data counts: if a feature lets you add something (a profile photo, a phone number), the type is listed even if you never use the feature.
- Data handled only on your iPhone is not 'collected', so a no-collection label is compatible with an app that reads your files locally.
- Third-party sign-in, payment processors and SDKs are supposed to be included, but a label can lag behind a new version.
The question to ask Photo Keep or Delete's developer: Is my photo library encrypted on their servers?
Photo Keep or Delete vs similar photo backup apps
- Send Anywhere
- Simple Photo Folder
- Photo Transfer WiFi
- Photo Keep or Delete (this app)
- USB Backup
- PhotoBridge
Fewer types is not automatically safer: a cloud backup app has to collect your files to work. Compare like with like.
Look up any of our apps in seconds, or put two labels side by side.
Apps similar to Photo Keep or Delete
All photo backup apps → Who tracks you? A–Z → Privacy label decoder →
Your Photo Keep or Delete privacy checklist
Done. You have applied every control the label points to.
True or false?
- Right.Not quite.
False: there is no Data Used to Track You section on Photo Keep or Delete's label.
- Right.Not quite.
Labels are self-reported by developers. Apple can reject or remove apps that misrepresent practices, but it does not audit each label.
- Right.Not quite.
It can read photos you give it access to. Processing on your device is not collection; only data sent off the phone counts.
- Right.Not quite.
It is collected and sent; the developer says it is de-identified rather than tied to your account or device.
- Right.Not quite.
Apple's rules require apps to work the same whether or not you allow tracking.
Photo Keep or Delete privacy FAQ
Is Photo Keep or Delete safe to use?
Does Photo Keep or Delete track you?
What data does Photo Keep or Delete collect?
Who makes Photo Keep or Delete?
Can I lock Photo Keep or Delete with Face ID?
How does Photo Keep or Delete compare with other photo backup apps?
Is my photo library encrypted on their servers?
How do I delete my data from Photo Keep or Delete?
For photos and documents you choose to keep apart from your main library, see VaultForYou.