None declared
Mostly a question of trust: Purple Diary collects data linked to you but declares no tracking. The sensitive items are user content. In total the label lists 5 data types; 32% of journal & diary apps we checked declare tracking.
Purple Diary privacy in one look
- 1Collects nothing
- 2Not linked
- 3Linked
- 4Tracks you
Built only from the developer's App Store label. It describes disclosure, not tested behaviour.
Purple Diary collects 4 data types tied to your identity but declares no tracking.
Did Purple Diary ask for something?
Pick the permission prompt you saw. We compare it with what Purple Diary's developer declared.
Location is not on Purple Diary's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
Purple Diary lists User Content on its label, linked to you. Choose Limited Access and pick only the photos you want to share.
Contacts is not on Purple Diary's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
Purple Diary declares no tracking, so a tracking prompt would contradict its label. Decline it, and consider reporting the mismatch to Apple.
Health & Fitness is not on Purple Diary's label. That can be fine: data used only on your iPhone does not have to be declared. If the data would need to leave the phone for the feature to work, ask why it is missing.
A permission is what the app can reach on your iPhone; the label is what the developer says leaves it. They answer different questions.
What Purple Diary collects, explained
| Data type | What it covers | Where to limit it |
|---|---|---|
| User ContentSensitiveLinked to you | Messages, photos, videos, audio recordings, documents and support chats you create or upload. | Settings › Privacy & Security › Photos: choose Limited Access or None; review Microphone and Files access too. |
| Search HistoryLinked to you | Searches you run inside the app. | Look for a clear-history or private-search option in the app. |
| Contact InfoLinked to you | Your name, email address, phone number or postal address. | Use Sign in with Apple with Hide My Email where offered, and check the app's account and marketing preferences. |
| IdentifiersLinked to you | An account ID, screen name, customer number or a device-level ID such as the advertising identifier. | Settings › Privacy & Security › Tracking: turn off Allow Apps to Request to Track, or tap Ask App Not to Track when prompted. |
| DiagnosticsNot linked to you | Crash logs, launch times, hang rates and energy use. | Settings › Privacy & Security › Analytics & Improvements › Share With App Developers controls what Apple passes on; the app's own crash reporting is separate. |
What Purple Diary's label means for you
Purple Diary's label has 4 types under “Data Linked to You”, 1 type under “Data Not Linked to You”. A data type can appear in more than one section when it is used for different purposes — for example, identifiers used for both analytics and advertising.
Purple Diary declares no tracking, which means the developer says it does not combine your data with other companies' data for advertising or sell it to data brokers. The data linked to you — user content, search history, contact info and identifiers — is still tied to your identity, typically through an account, and is covered by the developer's privacy policy and retention rules.
The items that deserve the most attention are user content. This is the content you actually care about. Where it is stored, who can read it and how it is backed up matters more than any other line on the label.
Journals collect your private thoughts, moods and often your location and photos. A lock screen inside the app is not the same as encryption of the synced entries. Check whether entries sync to the developer's server and whether that sync is end-to-end encrypted; export your journal regularly.
Among the 173 journal & diary apps in our snapshot with a label, 32% declare tracking, 54% collect data linked to you and 21% say they collect nothing. Purple Diary lists 5 data types, more than the average of 2.9 for this group.
Lifestyle apps cover family, home and personal organisation, and often combine location, contacts and photos in one place.
Settings to check for Purple Diary
- 1
Tracking
Settings › Privacy & Security › Tracking. If “Allow Apps to Request to Track” is off, apps cannot ask, and they are told to treat you as having declined. You can also turn it off for this app alone.
- 2
Photos
Settings › Privacy & Security › Photos. Limited Access lets you pick exactly which pictures the app can see; Add Photos Only lets it save without reading your library.
- 3
Sign-in
When creating an account, Sign in with Apple can give the app a relay address from Hide My Email instead of your real one.
- 4
Lock the app
On iOS 18 and later, touch and hold the icon and choose Require Face ID. Anyone who picks up your unlocked phone then needs your face, fingerprint or passcode to open it.
- 5
Notifications
Settings › Notifications › Purple Diary › Show Previews: When Unlocked keeps message and account details off the Lock Screen.
Does Purple Diary track you?
There is no “Data Used to Track You” section on Purple Diary's label.
Does Purple Diary track you? Full answer and how to stop it →
Lock Purple Diary behind Face ID
- Find Purple Diary on your Home Screen or in App Library.
- Touch and hold the icon until the quick-actions menu opens.
- Tap Require Face ID (or Require Touch ID / Require Passcode, depending on your iPhone).
- Tap Require Face ID again to confirm. Purple Diary now asks for authentication every time it opens.
The lock is an iPhone feature, so it works whether or not Purple Diary has a passcode of its own. It does not change what the app sends to its developer.
About Purple Diary
| Developer | Luka Katsadze |
| App Store category | Lifestyle (also Productivity) |
| Latest version | 5.1.2, released October 2026 |
| First released | December 2021 |
| Requires | iOS 16.0 or later |
| Size | 224 MB |
| Age rating | 4+ |
| Languages | 21 (DA, NL, EN, FR, KA, DE, HE, HI…) |
| Bundle ID | online.colorhub.diary |
The current version shipped in October 2026, so the app is actively maintained and its label is likely current. Labels are updated by developers when practices change.
What the label cannot tell you
- A label is self-reported. Apple publishes the developer's answers and can reject apps that misrepresent them, but it does not independently verify what Purple Diary sends.
- It does not say where data is stored, how long it is kept, whether it is encrypted, or which companies receive it. The privacy policy covers those points.
- Optional data counts: if a feature lets you add something (a profile photo, a phone number), the type is listed even if you never use the feature.
- Data handled only on your iPhone is not 'collected', so a no-collection label is compatible with an app that reads your files locally.
- Third-party sign-in, payment processors and SDKs are supposed to be included, but a label can lag behind a new version.
The question to ask Purple Diary's developer: Can anyone at the company read my entries?
Purple Diary vs similar journal & diary apps
- Purple Diary (this app)
- Mira
- A Journal A Day
- Planner Daily
- ZenJournal
Fewer types is not automatically safer: a cloud backup app has to collect your files to work. Compare like with like.
Look up any of our apps in seconds, or put two labels side by side.
Apps similar to Purple Diary
All journal & diary apps → Who tracks you? A–Z → Apps that collect user content → Privacy label decoder →
Your Purple Diary privacy checklist
Done. You have applied every control the label points to.
True or false?
- Right.Not quite.
False: there is no Data Used to Track You section on Purple Diary's label.
- Right.Not quite.
Labels are self-reported by developers. Apple can reject or remove apps that misrepresent practices, but it does not audit each label.
- Right.Not quite.
True: User Content appears on its label.
- Right.Not quite.
It is collected and sent; the developer says it is de-identified rather than tied to your account or device.
- Right.Not quite.
Apple's rules require apps to work the same whether or not you allow tracking.