Purchases, financial info, location, user content, identifiers and sensitive info.
Yes. Noom Weight Loss' developer declares purchases, financial info, location, user content, identifiers and sensitive info as data used to track you — data that can be combined with other companies' data for targeted ads or ad measurement, or shared with data brokers. On iPhone you can refuse: tap Ask App Not to Track, or switch off tracking requests for every app in Settings.
What “tracking” means on an iPhone
Apple defines tracking as linking data from this app with data from other companies' apps, websites or offline sources for targeted advertising or ad measurement, or sharing it with a data broker. It is narrower than “collecting data”: an app can collect a lot without tracking you, and a small app can track you with a single advertising SDK.
Since iOS 14.5, App Tracking Transparency requires every app to ask before it accesses your device's advertising identifier or otherwise tracks you. The App Store label is where the developer declares which of its data is used that way. Noom Weight Loss declares 6 data types, so expect the “Allow Noom Weight Loss to track your activity across other companies' apps and websites?” prompt.
The data Noom Weight Loss uses to track you
Purchases
What you have bought or tend to buy. Purchase records are valuable for advertising profiles and can reveal habits.
Financial Info
Card numbers, bank details, credit scores, salary, income, assets or debts. Financial data is high-value to criminals and is often regulated. Expect it in banking and budgeting apps; question it elsewhere.
Location
Where your phone is, either precisely (street level) or approximately (city or area). Location history reveals home, work and routines. Precise location deserves the most scrutiny.
User Content
Messages, photos, videos, audio recordings, documents and support chats you create or upload. This is the content you actually care about. Where it is stored, who can read it and how it is backed up matters more than any other line on the label.
Identifiers
An account ID, screen name, customer number or a device-level ID such as the advertising identifier. Identifiers let a service recognise the same person or phone across sessions. Combined with other data, they are what makes cross-app tracking possible.
Sensitive Info
Racial or ethnic data, sexual orientation, pregnancy, disability, beliefs, union membership, genetic or biometric data. These are the categories data-protection laws treat as special. Few apps need them.
How to stop Noom Weight Loss from tracking you
- When Noom Weight Loss shows the tracking prompt, tap Ask App Not to Track.
- Already said yes? Open Settings › Privacy & Security › Tracking and switch off the toggle next to Noom Weight Loss.
- To refuse every app in one go, switch off Allow Apps to Request to Track on the same screen. Apps then cannot ask, and are treated as if you declined.
- For Apple's own ads in the App Store, News and Stocks, see Settings › Privacy & Security › Apple Advertising and turn off Personalised Ads.
- Inside Noom Weight Loss, look for an analytics or personalised-ads switch in its own settings; it covers data the iOS switch does not.
Noom Weight Loss' full privacy label
Do other health trackers track you?
59% of the 180 health trackers with a label in our snapshot declare tracking; 3% say they collect nothing at all. Nearby in the list:
| App | Tracks you? | Data types |
|---|---|---|
| Joggo | No | 5 |
| Hevy | No | 7 |
| Blood pressure-i Heart tracker | Yes | 5 |
| Carbon | No | 7 |
| Cal Plus | No | 4 |
| Wellpulse-Heart Health Tracker | Yes | 4 |
| Shotsy GLP-1 Tracker | No | 4 |
| Accupedo Pedometer | Yes | 3 |
Check your settings
Done. You have applied every control the label points to.
True or false?
- Right.Not quite.
True: it lists purchases, financial info, location, user content, identifiers and sensitive info under Data Used to Track You.
- Right.Not quite.
Labels are self-reported by developers. Apple can reject or remove apps that misrepresent practices, but it does not audit each label.
- Right.Not quite.
True: Health & Fitness appears on its label.
- Right.Not quite.
It is collected and sent; the developer says it is de-identified rather than tied to your account or device.
FAQ
How do I stop Noom Weight Loss from tracking me?
Will Noom Weight Loss still work if I decline tracking?
What is the difference between tracking and data linked to me?
Does declining tracking stop all data collection?
Can apps track me without asking?
Is Noom Weight Loss safe? Full privacy report →How to lock Noom Weight Loss on iPhone →Who tracks you? A–Z →All health & fitness apps →